joedarcyFILMS

 

Television drama/Documentary

THE BRIEF:


When Kerry Neilson and Owen Neilson from 'Education Transformers' approached us to produce, 'No Brainer' they wanted to create a film (based on a true story) for middle school children to promote discussion of alcohol usage and parental supervision amongst teenagers.


They were adamant that they wanted a film specific to Australian audiences; a film that didn't preach or induce fear but one that 'showed it how it is' on any given weekend. They wanted the film to promote discussion as opposed to 'non effective' lecturing. They also wanted to use Computer Generated Imagery (CGI) to seamlessly demonstrate (without interrupting the story) what takes place in the body when alcohol is consumed.


The brief was to write the show to fit into a Television half hour. We shot ‘No Brainer’ on our in-house Red Digital Cinema Camera with 4.5K resolution to ensure that the movie would be future proofed.

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